MOCP is a metric that measures the percentage of customers who were acquired through marketing activities. It analyzes data from both short-term and long-term campaigns, giving an overall picture of how well marketing is performing. This metric can be used to assess the effectiveness of various marketing channels, such as email, paid search, organic search, and social media.
MOCP is calculated by taking the total number of customers acquired through marketing activities divided by the total number of customers acquired during the same period (which includes those from non-marketing sources). The resulting figure will give you an indication of how successful your campaigns have been at driving customer acquisition. For example, if 100 customers were acquired through marketing activities out of a total number of 200 customers acquired during that period, then your MOCP would be 50%.
$$\frac{Total\:Customers\:Acquired}{Customers\:Acquired\:From\:Marketing}$$
The importance of MOCP lies in its ability to provide insights into the effectiveness of your overall marketing strategy. This information can then be used to inform decisions about which strategies should be used or abandoned. Additionally, understanding MOCP can help you determine if your campaigns are producing enough qualified leads and converting them into sales. It also helps you identify areas where improvements need to be made in order to increase conversions.
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