Sales Cycle Length
the amount of time it takes from when a customer enters your pipeline until they make a purchase.
Total Contract Value
a financial term used to measure the total value of a contract between two parties.
Average Order Value
the average dollar amount each customer spends when they place an order from your store.
Sales Qualified Lead
an individual or organization that has indicated interest in a company’s product or service.
Response Rate
how many people responded to a campaign, relative to how many were exposed to it.
Open Rate
how many people have viewed or opened an email sent out by you or your company.
