the total amount of money that a customer will spend at your business over the course of their entire life as your customer.

the total amount of revenue that was generated from existing customers over a given period of time.

the difference between revenue and variable costs associated with producing a product or providing a service.

the remaining amount after subtracting all costs associated with producing a product or service from the total revenue generated by said product or service.the remaining amount after subtracting all costs associated with producing a product or service from the total revenue generated by said product or service.

the profitability of core business activities after subtracting costs associated with operating expenses from total revenue.

a measure of profitability that looks at the difference between revenue and cost of goods sold (COGS)

the total income earned from sales after deducting returns, allowances, discounts, and any other expenses related to sales.

metric used to measure the success of customer acquisition and marketing efforts.

the annualized rate of return that an investment has achieved over a certain period of time.

the percentage of customers who remain engaged with a business over a given period of time.